The after-hours form
Someone asks for a quote after dinner. Nobody sees it until morning, and by then they've already called two other companies.
Ads + follow-up for home service companies
More booked jobs. Not just more leads.
Google and Facebook ads that bring in local customers, plus a system that texts every new lead back in under 60 seconds. They book with you, not the next company on the list.
- Live in 14 days
- You own your ad accounts
- No long contracts
Built for
- Roofing
- HVAC
- Plumbing
- Remodeling
- Electrical
- Dumpster & junk removal
- Landscaping
- Fencing
- Concrete & paving
01 · The problem
Most contractors aren't short on leads. They lose them.
The phone nobody could answer
You're on a roof, under a sink, or driving between jobs. The phone rings out, and the caller just moves down the list.
The quote nobody chased
The price went out, the customer went quiet, and no one followed up. That job was probably still winnable.
More ads won't fix a leaky bucket. You need both halves: the leads coming in, and a system that catches every one of them.
02 · What we do
One system. Two halves.
Ads get the phone ringing. Follow-up turns it into a job. We set up and run both, so nothing falls through the cracks.
A
Bring them in
Local customers searching for exactly what you do, right now.
- Google Search ads for your services and towns
- Google Local Services Ads, where your trade qualifies
- Facebook & Instagram ads for seasonal pushes and retargeting
- Landing pages built to turn clicks into calls and quote requests
B
Stop the leak
Every lead gets an answer fast, even when you're on a job.
- Every new lead gets a text back in under 60 seconds
- Missed calls get an automatic text back
- Online booking straight onto your calendar
- Follow-up texts and emails until they reply
- Review requests sent automatically after every job
One dashboard. See every lead, every booked job, and what each job cost you, live on your phone.
LeadsBooked jobsCost per jobReviews
03 · The results
We tested it on our own company first.
4U Marketing was started by local business owners who already run their own companies. Before we offered this to anyone, we ran it on one of our own service businesses — same ads, same follow-up, same reporting — and it paid off before we sold it to a single client.
9.6xReturn on ad spend
56Orders
$74Cost per order
Potomac Waste Solutions
Dumpster rental · Southern Maryland
- Impressions
- 18,500
- Clicks
- 1,280
- Click-through rate
- 6.9%
- Ad spend
- $4,160
- Orders
- 56
- Cost per order
- $74
- Average order
- $714
Revenue$40,000
Return on ad spend9.6x
Every $1 in ads brought back $9.60
Results are from a company we own and operate. Every market is different, and your results will depend on your area, your pricing, and how quickly leads are followed up.
04 · How it works
Live in 14 days.
No six-week onboarding and no mystery. Here's exactly what happens, from the first call to your first monthly report.
-
Day 0
15-minute call
We learn your services, your area, your average job, and where your leads come from today. If we can't help, we'll tell you.
-
Days 1–10
We build it
Ad campaigns, landing page, call tracking, and the follow-up system, all set up in accounts that belong to you.
-
By day 14
You go live
Ads switch on. We put the app on your phone so you see every lead the second it comes in.
-
Every month
Straight reporting
A clear report and a strategy call: leads, booked jobs, cost per job, and what we're changing next.
05 · Pricing
Straight pricing. No long contracts.
Two options, one flat fee each, no surprises. 90-day minimum so the ads have time to learn, then month to month.
Foundation
For owner-operators who need the phone to ring and every lead answered.
$1,500/mo
Month to month after a 90-day start
Talk about Foundation- Google Search ads
- Up to $3,000/mo in ad spend managed
- Every lead texted back in 60 seconds
- Missed-call text-back
- Booking calendar & lead pipeline
- Review requests after every completed job
- Call tracking with recordings
- Google Business Profile setup & review replies
- 1 landing page
- Monthly report + monthly strategy call
Growth
For established companies with a crew to keep busy and quotes going cold.
$2,500/mo
Includes your website on a 6-month term
Talk about Growth- Everything in Foundation, plus:
- Local Services Ads, where your trade qualifies
- Facebook & Meta ads for retargeting and lead gen
- Up to $10,000/mo in ad spend managed
- Unsold quote follow-up sequences
- Up to 3 landing pages, tested against each other
- Google Business Profile posts each month
- Seasonal budget pacing
- Reporting on cost per booked job, not just per lead
- 5-page website build included on a 6-month term
- Strategy calls every two weeks
Ad spend is separate. You pay Google and Meta directly from accounts in your name — we never mark it up or take a percentage. Most local companies start around $1,000–1,500/month, and companies on Growth usually land around $2,000–3,000. There is no minimum and you can change it any time. If your budget is too low for your market, we will tell you honestly.
Other services
Websites, brand work, hosting and hands-on help — built separately from your monthly ads, so neither one slows the other down. These prices are for active Foundation and Growth clients; if you just need a website on its own, ask and we’ll quote it. Ad spend is never part of these numbers.
- 5-page local business website$2,000Included with Growth. Copy, mobile, speed, schema, GBP hookup.
- Larger site (8–15 pages)$4,000+Quoted per project.
- Single landing page$400$350 each when you bundle three or more.
- Brand kit$500Logo, colors, fonts, and the files to print from.
- Website care plan$99/moHosting, edits, backups. Separate from management.
- Business consultingCall for quotePricing, offers, hiring and process — the parts that decide whether leads turn into revenue.
06 · Questions
Straight answers.
Anything else, ask us on the call. If we're not the right fit, we'll say so.
Who owns the ad accounts?
You do. Your ad accounts, data, and landing page domain stay in your name. If you ever leave, everything stays with you.
How much should I spend on ads?
Most local companies start around $1,000–1,500 a month, and companies on Growth usually land around $2,000–3,000. It's paid straight to Google and Meta from accounts in your name, there's no minimum, and you can change it any time. Foundation covers up to $3,000 a month in managed spend and Growth up to $10,000 — above that we'll quote it. On the first call we'll recommend a number based on your area and what an average job is worth to you, and tell you if it's too low to work.
Is there a long contract?
No long contract. There's a 90-day minimum because ads need time to learn, then it's month to month with 30 days' notice. The one exception: a website build included with Growth sits on a 6-month term, since that's a real project we do up front.
Do you guarantee results?
No honest agency can promise a number of jobs. What we do promise: you're live within 14 days, you see every lead in real time, and you get a straight report every month on what your ads cost and what they brought in.
What kinds of businesses do you work with?
Established home service companies: roofing, HVAC, plumbing, electrical, remodeling, dumpster and junk removal, landscaping, fencing, concrete and more. It works best when jobs are worth $400 or more and someone can call leads back the same day.
Free game plan
See where you're losing jobs.
Tell us a bit about your business. On a 15-minute call we'll walk through your ads, website and follow-up, and show you what we'd fix first. No pitch deck.
- 1We reply within one business day.
- 2A 15-minute call at a time that suits you.
- 3You get a clear plan, whether you hire us or not.
Prefer email? 4umarketingsales@gmail.com · Call us